A TERROIR, A SOUL, A GREAT WINE
Kefraya’s terroir, a unique soil deeply propitious to wine-growing, is what gives Château Kefraya’s wines authenticity and originality.
The land is located at an altitude that ranges from 900 to 1100 metres above the sea level, offering a clay-chalk and stony soil exposed to a generous sunshine 240 days a year.
The very constitution of the ground, in slopes and terraces, prevents the rain water from stagnating.
In the perspective of the Guarantee of Origin label (A.O.C.), Château Kefraya only produces its wines with grapes grown in Kefraya and all the stages of the wine making process take place in the estate.
Michel de Bustros, founder and chairman of Château Kefraya, undertook the construction of the castle in 1946, on top of a man-made hill built by the Romans in the IInd or IIIrd century A.D.
The initial designing of the castle allowed the crops to be stored in the ground floor that was also used as a warehouse for agricultural material and equipment.
In 1992, the castle is renovated in order to get rid of the scars left by the Lebanese civil war. The great multi-purpose room – which shelters all the paintings made for the labels of Château Kefraya red wine - is then created and the inner courtyard is modified.
Château Kefraya decided to build its own cellar in 1978, in partnership with a French society, so as to be able to create wines with the grapes coming from its own land. Beforehand, the grapes produced used to be sold to different wine-makers of the region.
It was therefore in 1979 that Château Kefraya launched its first vintages of red, white and rosé wines. At that time, the cellar only represented the third of its existing area.
Another third was added in the 1990’s and the cellar finally reached its current area in 2000.
Works of modernization and enlargement are presently taking place and will be over by spring 2010.
The treasures' room is the essence of Château Kefraya's history, as well as its memory.
Located in the Cellar, it shelters a small number of bottles of every vintage created since the birth of Château Kefraya.
It is in this treasures' room that the vertical tastings take place. Thanks to these tastings, the enologist can follow the evolution of any given vintage through the time.
Château Kefraya is indeed keen on following the development of its wines, the same way that the wine grower watches over the growth of his vineyards.
The importance that Château Kefraya grants to environment is reflected in the care that is provided to the parks, that are named after famous opera composers; Bellini, Verdi, Puccini, Rossini, Donizetti…
These parks, crossed by alleys bearing names inspired by poetry and flora, such as "Rue des Lauriers" (Bay Street), "Rue des Gynériums" (Gynerium Street) or "Avenue du Comte" (Count Avenue), are sometimes the idyllic venue chosen by lovers for their wedding.
Château Kefraya offers you the opportunity to reserve one of its parks to celebrate the most beautiful day of your life.
Located at the heart of the vineyards and parks, the showroom l’Accueil Dionysos invites you to a tasting of Château Kefraya’s wines and to a guided tour of the cellar, where you will be given the opportunity to discover the fascinating Treasures’ Room, where the rarest and most ancient bottles of the château rest.
After this foretaste, you will be welcome for lunch or dinner at the restaurant Le Relais Dionysos, which offers a cuisine combining the classics of Lebanese cooking with mezzas such as houmous or kébbé and western reinvented dishes. A large range of wines is proposed, that would permit you to enjoy great vintages at very preferential rates.
Guided visits are organized every day, Sunday and bank holidays included, from 10 am to 5 pm. The showroom is open from 10am to 6pm and offers the whole range of château Kefraya’s products.
The restaurant welcomes you everyday non stop from 12pm to 10pm.
Dahr el Moghr’s hypogeums are collective graves that have been dug in a rocky outcrop.
They are accessible by a trapdoor in the roof or by a dromos or stairs. In the past, the entrance of hypogeums was closed by a removable paving stone and was sometimes flanked by rupestrian benches, where the parents and friends of the deceased could seat in order to collect one's thought in silence and make ritual offerings. Some of the architectural elements go back to the beginning of the IIIrd century A.D.
As for loculi graves, sort of niches of sepulchral use, they date to the end of Irst century B.C and beginning of Irst century A.D, therefore the Roman era, but that can be extended to the Vth century A.D, during the Romano-Byzantine era.
“If the legend doesn’t exist, then it shall be created”. It was upon these words that Château Kefraya saw the light of day.It is within this perspective that Château Kefraya is now extending towards the service sector by introducing the oenotourism concept to Lebanon.
Michel de Bustros
Founder and CEO
Assuming that wine is not a mere product but a work of art in itself, Château Kefraya holds to offer Art, in all its forms, the ways to thrive everywhere in its domain.
The label of every new vintage of Château Kefraya the red celebration wine, features a painting created by a Lebanese female artist. This tribute paid to women’s talent expresses the respect and admiration Château Kefraya shows towards artists who are so often neglected in their own country.
Every year, following the alphabetical order, an opera’s heroin - Aïda, Madame Butterfly, Carmen, or Iphigénie en Tauride to name a few - has pride of place on the bottles of Blanc de Blancs, the white celebration wine.
Moreover, Château Kefraya’s domain can be considered as a work of art. Indeed, a series of parks bearing names of Opera composers, such as Verdi or Puccini, and crossed by alleys named after flowers and plants, surround the castle.
But Château Kefraya’s masterpiece is above all its wine. Refusing to submit to the fad of single-varietal wines, Château Kefraya refines the blend of grape varieties following the same scheme as the creation of a new colour or a new painting. Taking an example from how a painter mixes pigments in order to create a new and unique colour, the enologist blends wine varieties so as to obtain a great wine, complex though harmonious.
Mission
To pay tribute to Kefraya’s terroir by magnifying its vineyards so as to elaborate and create wines of unique character whose quality meet amateurs’ tastes and fulfills connoisseurs’ demands.
Vision
To spread the Phoenician culture of wine export throughout the World – it is indeed thanks to these ancestors of the Lebanese that the art of vines and wines extended to all the Mediterranean area – and to reinforce our position on the Lebanese market.
Values
- Respect and love of nature and environment:
We owe the quality and uniqueness of our vine to the terroir’s specificity. We thus pay close attention to nature and environment, and are committed to take care of it, protect and magnify it.
- Integrity and collaboration:
With an eye to honour the present of nature, we consider that the work done in the different departments of Château Kefraya must take place in a climate of trust, propitious to team spirit as well as to the respect of each other. Naturally, we also put these values into practice with all our partners.
- Creativity and aestheticism:
We think that courage to innovate is preeminent and that perseverance in order to reach settled goals is essential.The expression of any potential, might it be creative, artistic or other, is a considerable asset for Château Kefraya and confers our wines their specificity.
- Excellence and perseverance:
The pursuit of impeccability and excellence is our primary quest, be it regarding wine, work within the company or relationships with all our different partners. We consider that raising the bar is an incentive for achieving great accomplishments.
We took inspiration from these values in order to create our slogan; "A Terroir, a Soul, a Great Wine" and our motto; "Semper Ultra", that condenses Château Kefraya’s philosophy in and for itself and means "Always higher, always better" in Latin.
The quality of Château Kefraya’s products has been recognized worldwide on several occasions. Nevertheless, pursuing its motto "Semper Ultra" in its objective of continuous improvement, Château Kefraya is committed to comply with a strict quality policy and to guarantee its products’ traceability.
First of all, the whole process of wine-making takes place in the domain, ensuring the quality and freshness of the grapes. Indeed, less than half an hour passes between the harvest and the reception of the grapes in the receiving bin, allowing to prevent the grapes from oxidation.
Moreover, the ecological challenge has lead Château Kefraya to progress in the path of a sustainable viticulture, more respectful of environment. The Lebanese climate also allows to not treat a certain number of cryptogamic diseases which exist in Europe. There are no systematic fights against the diseases. Indeed, technical reflection is an asset for tomorrow’s viticulture.
Besides, the exploited plots are not irrigated, and although it provokes a reduction of yield, it enables the vine to adapt better to drought during the summer.
Château Kefraya is aware of the constant evolution of the
world market, and in order to thrive in it, it has been among the first companies to be certified ISO 9001: 2008 (formerly ISO 9002: 1994) in Lebanon.
Moreover, the HACCP system – which ensures food safety – is respected during all the stages of production.
Concerned with the environment in which it evolves, and having initiated the development of West Bekaa, and more particularly Kefraya’s town, Château Kefraya is conscious of its Corporate social responsibility and took part in the process of normalization of ISO 26000 with the AFNOR in Paris in 2009.
The First Lebanese Exhibition in Mexico, 24th – 27th September 2008:
The exhibition, organized under the patronage of Lebanese and Mexican ministries of Economy and the Ambassador of Lebanon, took place in Mexico’s World Trade Center. The Mexican public proved to enjoy Château Kefraya’s wine during the tastings.
Alimentaria, Venezuela, 30th October – 2nd November 2008:
Château Kefraya took part in the Alimentaria exhibition in Caracas with its distributor CCS Wines. The Venezuelan public showed great interest in Château Kefraya’s wines, especially the Premium Wines, namely the Château Kefraya, the Blanc de Blancs, and Myst.
DET GODA KÖKET, Sweden, 8th – 10th November 2008:
As every year, Château Kefraya was present in Stockholm. During this exhibition, La Dame Blanche and the Château Kefraya 2004 have been successfully introduced on the Swedish market.
EXPO GOURMET, Mexico, 3rd – 7th September 2009:
One year after the first mission in Mexico, the opportunity of performing a new exhibition there arose again and Château Kefraya participated to EXPO GOURMET 2009 in the prestigious World Trade Center, from the 3rd through the 7th of September 2009.
LE SALON INTERNATIONAL VINEXPO, Bordeaux, FRANCE:
Since 1989, Château Kefraya is committed to going to the VINEXPO biennial, great rendez-vous of the world of wines and spirits.
During five days, the Château Kefraya stand welcomes connoisseurs, producers and worldwide distributors and makes them discover the new vintages, in an atmosphere combining brotherhood, conviviality and passion for wine. The Lebanese producers are usually gathered in a "Lebanon pavilion".
EXCEL LONDON INTERNATIONAL WINE & SPIRITS FAIR
London, United Kingdom
Château Kefraya regurlarly takes part in the « London International Wine and Spirits Fair », proud to share its new vintages with international experts who are more and more receptive to the quality of its products.
The interest and appreciation shown towards Château Kefraya’s wines prove their potential on the British market.
The Dionysalies, named after the Greek God of wine, "Dionysus" with the suffix "alie", which means exhibition, gather the Friends of Château Kefraya, local and international distributors, as well as politicians and members of the diplomatic corps. The Dionysalies are the perfect occasion to discover and taste the new vintages of Château Kefraya’s wines, and especially the Kefraya Nouveau, the red Primeur Wine. The last edition of the festival took place in 2005.
ZAHIL IMPORTADORA LTDA
RUA ENGENHEIRO MESQUITA SAMPAIO
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CEP: 04711-000, SAO PAULO/SP
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REFERENCE: MR. JOSEPH MALEH
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REFERENCE: MR. ANTOINE ZAHIL
ACHTAROUT B.V.S.
338 ST-ANTOINE EST, BUREAU 200
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MONTREAL, QUEBEC
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REFERENCE: MME.MARIE-JOSEE KARAM
J. CIPELLI WINES & SPIRITS INC.
109 WOODBINE DOWNS BOULEVARD, UNIT 6
M9W 6Y1, TORONTO, ONTARIO
TEL: +416-7989-463
FAX: +416-7983-676
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CELLIER DES ISLES
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97122 BAIE MAHAULT
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EL LIBANES GOURMET SA DE CV
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BENITO JUAREZ, MEXICO D.F. C.P. 03100
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JOSEPH'S
C/O ALI BABA ARABIC FOODS LIMITED
3A, ROOKERY NOOK - MARAVAL
TEL: +186-8622-5557
FAX: +186-8622-2596
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VOLUBILIS IMPORTS INC.
7742 HERSCHEL AVENUE #G
LA JOLLA, CA 92037
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+188-8865-8245(TOLL FREE)
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SA VERBRUGGEN-SODIVIN
AVENUE DE JETTE, 276-278
B 1090 BRUXELLES
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FAX: +322-4273-155
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MATTHYS WIJNIMPORT NV
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FAX: +325-0381-677
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VENDANGE - WINE CELLAR
A. POUPPOS TRADING LTD
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MOBILE: +357-9943-8813
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REFERENCE: MR. ANTONIS POUPPOS
TEMPLARSKE SKLEPY CEJKOVICE
VINARSKE DRUZSTVO, 696 15 CEJKOVICE 945
TEL: +420-5183-62628
FAX: +420-5183-62705
E-MAIL: pilarova@templarske-sklepy.cz
REFERENCE: MRS. EVA PILAROVA
LEBANESE FINE WINES
BENGARTH ROAD 74
NORTHOLT MIDDX UB5 5LJ, LONDON
TEL: +442-0839-9272
E-MAIL: pchidiac06@aol.com
REFERENCE: MR. PIERRE CHIDIAC
BEKAA WINES LTD
UNIT5, TRIANGLE BUSINESS CENTER
FORTUNE WAY, SALTER STREET, LONDON NW10 6UF
TEL: +442-0896-94777
FAX: +442-0896-40754
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SODIMO FRANCE SARL
ROUTE DU BASSIN NO 1
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TEL: +331-4794-2983
FAX: +331-4794-2968
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S.A.M.E. (SOCIETE ANONYME DE MANAGEMENT ET D’ENTREPRISES)
ROUTE DU BOIRON 5
CH-1260 NYON
TEL: +412-2366-3669
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OENOCOSMOS M.E.P.E
5, ORLOF STREET
11741, ATHENS
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FAX: +302-1092-12395
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CÈDRE – MAURICE AG
BADENERSTR. 78
CH-8004 ZURICH
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LIBANON - FEINKOST
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STR 11, 53129 BONN
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JAMES NICHOLSON WINE MERCHANT
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TEL: +442-8448-30091
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ROBUSTA S.A.
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FAX: +352-2668-4616
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ATTARD & CO. FOODSTUFFS LTD
"CANTER HOUSES"
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MARSA HMR12
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BYBLOS D.O.O.
SVETOZARA COROVICA 9
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FAX: +381-1130-98950
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TEMPLARSKE SKLEPY CEJKOVICE
VINARSKE DRUZSTVO, 696 15 CEJKOVICE 945
CZECH REPUBLIC
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RED MILL LTD
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MERCIAN CORPORATION
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WELDON CORPORATION PTY LTD
TRADING AS LIQUOR PARADISE
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HARKOLA PTY. LTD.
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NSW 2144, P.O BOX: 6726
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FLOX WINES & SPIRITS PTY LTD
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VICTORIA 3074
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FAX :+612-9464-7599
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REFERENCE:MR. JIM PILAKIS
SADA AL LAYL
SULAYMANIAH, STREET 105, BUILDING N° 6
GIRDI MUHANDISSIN
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ALBINA & HANNA
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KFF FOOD & BEVERAGE - NEO COMET
FATTAL BUILDING, SIN EL-FIL, JISR EL-WATI
BEIRUT, POSTAL CODE: 773
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QATAR DISTRIBUTION COMPANY
P.O. BOX 9483, DOHA
TEL:+974-4469-9412 / 3
MOB:+974-4468-7904
E-MAIL: kgalvin@qdc.com.qa
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SYRIAN CO. FOR DISTRIBUTION & MARKETING
MUADAMYAH HIGHWAY, DAMASCUS
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TRUEBELL MARKETING & TRADING L.L.C.
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MBM RESOURCE TRADING INTERNATIONAL LIMITED
51 HIGH STREET, WICKEN, ELY
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AFRICAN + EASTERN (NEAR EAST) (BVL) LIMITED
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SH. RASHID ROAD, DUBAI
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BAKHOS LIMITED FZC
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DUBAI DUTY FREE
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MARITIME & MERCANTILE INTERNATIONAL
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UMM AL QUWAIN BEACH HOTEL
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ELECTRO Z – PANACHE
AVENUE KASAVUBU, KINSHASA
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REFERENCE: MR. BASSAM SAFITY
CHARVET NIGERIA LIMITED
HASSAN STEEL PRODUCTS BUILDING, PLOT 7, BLOCK H
OSHODI INDUSTRIAL ESTATE OSHODI, APAPA EXPRESS WAY
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REFERENCE: MR. ANWAR ABOU HASSAN
DON EMILIO LTD.
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PROSUMA SUPERMARKETS
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FOODS & GOODS S.A.
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REFERENCE: MR. GEORGES-EMMANUEL BENHAIM
CHARVET NIGERIA LIMITED
HASSAN STEEL PRODUCTS BUILDING, PLOT 7, BLOCK H
OSHODI INDUSTRIAL ESTATE OSHODI, APAPA EXPRESS WAY
P.O BOX: 3098, IKEJA LAGOS, NIGERIA
TEL: +234-1774-1419 / +234-1793-0030
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REFERENCE: MR. ANWAR ABOU HASSAN